Landing Page

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también te puede interesarConsejos para opositores de prisiones principiantes

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también te puede interesarProtegido: TEMA XIV CUMPLIMIENTO EN UNIDADES EXTRAPENITENCIARIAS

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también te puede interesarProtegido: TEMA XIV FORMAS DE EJECUCIÓN PENAL CENTRO DE INSERCIÓN SOCIAL

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[av_testimonial_single src='168' name='Maci Mulsta' subtitle='CEO' link='#' linktext='Supra Media']
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[av_testimonial_single src='169' name='Sandra Funk' subtitle='Designer' link='#' linktext='Acomp']
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[av_row row_style='avia-pricing-row'][av_cell col_style='']12$per month[/av_cell][av_cell col_style='']24$per month[/av_cell][/av_row]
[av_row row_style=''][av_cell col_style='']1 shipment each week[/av_cell][av_cell col_style='']2 shipments each week[/av_cell][/av_row]
[av_row row_style=''][av_cell col_style='']1 drink included[/av_cell][av_cell col_style='']5 drinks included[/av_cell][/av_row]
[av_row row_style=''][av_cell col_style='']no support[/av_cell][av_cell col_style='']free support[/av_cell][/av_row]
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And get access to our early beta!
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En este contexto, te presentamos un video que explora en detalle qué es una landing page y cómo puede potenciar tus estrategias de marketing digital.

Más información sobre Landing Page

What is the landing page?

A landing page is a standalone web page specifically designed for a marketing or advertising campaign. Its primary goal is to convert visitors into leads or customers by encouraging them to take a specific action, such as signing up for a newsletter or making a purchase. Unlike a homepage, a landing page is focused on a single objective, which enhances its effectiveness in driving conversions.

Purpose: To capture leads or drive sales.
Design: Tailored to a specific audience and campaign.
Content: Concise and targeted to highlight the offer.

Typically, a landing page includes elements such as a compelling headline, engaging visuals, and a clear call-to-action (CTA). By eliminating distractions and focusing on the conversion goal, landing pages significantly improve the chances of turning visitors into customers.

What is a landing page vs. website?

A landing page is a standalone web page designed with a specific purpose in mind, often to capture leads or drive conversions. Unlike a traditional website, which typically has multiple pages and a broader range of information, a landing page focuses on a single call to action (CTA). This clarity helps to improve conversion rates by minimizing distractions.

In contrast, a website serves as a comprehensive platform that includes various sections such as about us, services, blog, and contact information. Here are some key differences:

Purpose: Landing pages are aimed at a specific marketing goal, while websites offer a general overview of a business.
Content: Landing pages feature targeted content tailored to a particular audience, whereas websites provide diverse content for different visitors.
Navigation: Landing pages often have limited or no navigation options to keep users focused, while websites typically have multiple navigation links.

What is an example of a landing page?

A great example of a landing page is a product launch page designed to capture leads for a new software application. This type of page often includes a compelling headline, a brief description of the product, and a strong call to action (CTA) encouraging visitors to sign up for early access or a free trial.

Key elements of this landing page might include:

Clear headline: Grabs attention and conveys the main benefit.
Engaging visuals: Screenshots or videos showcasing the product.
Testimonials: Quotes from beta testers or early users to build trust.
Simple form: Easy-to-fill form for capturing visitor information.

What does landing mean on a website?

The term landing on a website refers to the specific page that a visitor arrives at after clicking a link or an advertisement. This page is often designed with a clear purpose in mind, such as converting visitors into leads or customers. A landing page is distinct from a homepage, as it typically focuses on a single objective rather than providing a full overview of the site.

Landing pages are crucial in digital marketing because they are tailored to meet the needs of a specific audience. They often feature a compelling call to action (CTA) that encourages users to take a desired action, such as signing up for a newsletter or making a purchase. The effectiveness of a landing page can be measured by its conversion rate, which indicates the percentage of visitors who complete the intended action.

There are various elements that can enhance the performance of a landing page, including:

Clear and concise headlines that capture attention.
Engaging visuals that support the message.
Minimal distractions to keep the focus on the CTA.
Social proof, such as testimonials or reviews, to build trust.